Focus on Creating Instead of Consuming

We all have the same number of hours a day yet some people seem to find time to write novels and pursue their dreams while the rest of us are struggling to find time between work and sleep.

Having more time isn’t always the answer. Taking a break from the 9–5 has freed up enormous amounts of time during my day however it doesn’t automatically translate into productive output.

If I am not careful I can easily waste several hours of my day scrolling through social media and doing busy work instead of actually getting down to what matters.

If you are working full time, it is even more important to use your time wisely instead of binge-watching episodes on Netflix or doom-scrolling TikTok.

My goal for this year is to create more than I consume. This means spending at least an hour or two a day writing as well as recording videos for my YouTube channel and then the many, many, many hours it takes to edit a video.

Creating things, especially in public has a way of compounding over time, which doesn’t happen when you consume content.

There are no benefits to your future self by watching another Instagram Reel or arguing with someone on Twitter.

Creating is Addictive

Short-form media such as TikTok videos and Instagram posts are designed to be addictive. They give us that dopamine hit every minute which keeps us scrolling for hours.

Once you start creating and seeing results it becomes a new kind of addictive.

As many of you know I am currently trying to grow my YouTube channel. Over the last 5 months, I have grown my channel from 51 subscribers to 930.

I am also writing several posts on software engineering for my blog several times a week. As a result, traffic on my blog has grown from 6,900 page views in October to 11,200 in the last 30 days.

For those not familiar with online growth these numbers might not seem that impressive. It has taken me 5 months to gain 879 subscribers and double the page views on my blog.

Online growth however is not linear.

We are used to living in a linear world with linear results. The online world however doesn’t work in a linear way.

If you keep creating in public then each post or video becomes a seed that brings in more people to your audience.

For example, when I first started posting regularly on YouTube in October I was getting 3–6 subscribers per week.

By the end of 2022, I was gaining 22 subscribers a week.

Now at the end of February, I am gaining 42 subscribers every week.

If you look at large YouTubers such as Ali Abdaal they gain 3,000 subscribers per day! Once you gain a bit of traction these things have a tendency to snowball. Especially if you are improving what you produce every time.

I should get to the 1,000-subscriber milestone at some point in March.

If we were living in a linear world then I would get to 2,000 subscribers by the end of August 2023.

However, things aren’t linear. If every week the number of subscribers I gain increases by 10%, as it has done so far, then I should get to the 2,000 subscriber milestone by the end of May.

So gaining 1,000 subscribers in 3 months instead of 5. If the growth continues at this rate then I would be ending the year with around 28,000 subscribers (let’s see how wrong I am!).

Of course, none of this will happen if I don’t continue creating videos every week. Luckily creating content is far more addictive than consuming it once you start seeing results.

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